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Names that literally describe product or services.
Examples: The Home Depot; Whole Foods Market; Bed Bath & Beyond
Names that are derived from Non-English languages.
Examples: Samsung; Zappos; Häagen-Dazs
Names that are taken out of a dictionary, they often suggest a big idea
Examples: Uber; Slack; Amazon
Names that have no intrinsic meaning but instead rely on phonetics.
Examples: Rolex; Kodak; Xerox
Names that reflect the imagery meaning back to the brand.
Examples: Amazon; RedBull; Nike
Names that are misspelled, or created by adding & removing letters.
Examples: Kleenex; Reddit; Fiverr
